About us

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  • Florence Cooper 3of3

Hi! Thanks so much for dropping by! I’m Hannah and here is a little snippet about why I set up positIVFity. It’s not our whole ‘story,’ that’s on the blog section, you’d best make a cuppa and get comfortable for that one…


So, in a nutshell, we have been travelling the TTC journey for over 7 years, on and off. We are incredibly lucky and had Florence in 2013, our little miracle, chosen from a petri dish and cherished each day since. This still absolutely blows my mind, how she was once a collection of cells that an embryologist liked the look of and now she skips into school, the perfect mix of us both.


We had been trying since 2016 for a sibling for her (or two!!) but a natural miscarriage and two failed cycles means that as yet, it’s not meant to be. I still have a long way to go to come to terms with what we’ve been through and what is or isn’t to come but I try not to give myself a hard time about this, it’s a long process, it takes time.


When we first began TTC and fertility treatment I struggled to find support, I didn’t know anyone else who was going through it or had experience of it. I was scared to talk to anyone about it, embarrassed about how I felt and how others reacted and struggled to maintain many things, friendships and work amongst them. But that’s changed now. I want to be a spokesperson for all those TTC, I feel a sense of duty to stand strong and loud for those struggling to find their voice. I’m no longer the woman afraid to speak about this pain. So, when the opportunity came and the time was right I wanted to set up a business, about my passion and what I know best i.e. dates with wanda, numerous tests and injections and the endless waiting. I wanted to make some products to help people along this path, to bring a little sunshine, provide support and offer some light in the dark of those somewhat gloomy days. We hope that you find some things on here to treat yourself or to buy for a friend, because no-one loves anything more than getting exciting post! I hope to grow this community, to bring people together and offer some insights via the blog and news sections.


One thing I’ve learned on this journey is that everyone in this community has your back, and we’ve got yours.


Enjoy having a look around!

Hannah xx